Wednesday, September 4, 2013

Digital Video Ads Help Hit Marketers' Goals

Nearly 75% of marketers plan to increase their budgets on branded video content or video ads in the next year.  This digital video trend is expected to be a major component in driving engagement with consumers.

According to the study:
  • More consumers reported having a positive attitude toward ads in original streaming content (25%) than in TV programming (22%)
  • 58% of marketers thought digital video ads performed better than TV ads in achieving engagement goals
  • 47% of marketers thought digital video ads were better at driving awareness than TV ads
  • 87% of marketers said targeting was an important factor when planning a branded digital video campaign

There are opportunities for brands to further leverage video ads by:

  • Leveraging existing TV spots as pre-roll and video banners
  • Create new advertising especially for digital video (perhaps shorter than the 15s spots), to distribute during related programing on popular streaming sites and major networks sites
  • Monitor the user of Instagram Video and Vine in this space

For full results of the study, please see the article link:

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