While there is no fool proof formula, this infographic developed by My Clever Agency provides tips on how to make the most effective social posts.
A few highlights include:
- Facebook: Use simple imagery posts that can be easily seen on mobile devises as 70% of fans view posts on their phones
- Twitter: Retweet relevant content for your audience and be sure to leave 20 characters so people can add content
- Pinterest: Images that do not have a human face are shared 23% more while images with red or orange get double the repins
- Google+: Use full sized images to make posts stand out on the page compared to thumbnails
- Although not mentioned, using “Auto-Awesome” (a tool from Google that enhances images) on photos also helps increase engagement
- Instagram: Reply to people who have liked/commented to drive two way conversations
- Vine: Use popular hashtags such as #loop and #howto to gain the most engagement
- Tumblr: Like and reblog posts to interact and ensure visibility throughout the site
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