Creating Custom Content for Each Social Platform

In order to have a high performance, multi-platform social media campaign, Brands must do their best to understand each social platform and how its audience consumes media in order to provide rich, engaging content.

While there is no fool proof formula, this infographic developed by My Clever Agency provides tips on how to make the most effective social posts.
A few highlights include:

• Facebook: Use simple imagery posts that can be easily seen on mobile devises as 70% of fans view posts on their phones 
• Twitter: Retweet relevant content for your audience and be sure to leave 20 characters so people can add content
• Pinterest: Images that do not have a human face are shared 23% more while images with red or orange get double the repins
• Google+: Use full sized images to make posts stand out on the page compared to thumbnails
• Although not mentioned, using “Auto-Awesome” (a tool from Google that enhances images) on photos also helps increase engagement
• Instagram: Reply to people who have liked/commented to drive two way conversations
• Vine: Use popular hashtags such as #loop and #howto to gain the most engagement
• Tumblr: Like and reblog posts to interact and ensure visibility throughout the site

LinkedIn Launches Showcase Pages

Image fromTNW.

LinkedIn is looking to help companies get the right content in front of the right users with their latest addition to the site, Showcase Pages.

Showcase Pages will allow companies to control and share content to a more focused and interested audience. As a result of this new publishing tool available to businesses, LinkedIn users will soon have access to a wider range of professionally curated content.

With Showcase Pages, companies can now:

·         Create custom pages for niche divisions or business units

·         Focus content to specific audiences, who have already shown interest in the company and/or related products

·         Businesses can monitor the performance of their page through LinkedIn’s analytic tools

·         Participate in advertising opportunities that aim to increase the Showcase Page’s total followers as well as promoting posts and content in from of others who aren’t following the page, similar to other platforms like Facebook & Twitter.

To learn more about this announcement, please click here.