Creating Custom Content for Each Social Platform

In order to have a high performance, multi-platform social media campaign, Brands must do their best to understand each social platform and how its audience consumes media in order to provide rich, engaging content.

While there is no fool proof formula, this infographic developed by My Clever Agency provides tips on how to make the most effective social posts.
A few highlights include:

• Facebook: Use simple imagery posts that can be easily seen on mobile devises as 70% of fans view posts on their phones 
• Twitter: Retweet relevant content for your audience and be sure to leave 20 characters so people can add content
• Pinterest: Images that do not have a human face are shared 23% more while images with red or orange get double the repins
• Google+: Use full sized images to make posts stand out on the page compared to thumbnails
• Although not mentioned, using “Auto-Awesome” (a tool from Google that enhances images) on photos also helps increase engagement
• Instagram: Reply to people who have liked/commented to drive two way conversations
• Vine: Use popular hashtags such as #loop and #howto to gain the most engagement
• Tumblr: Like and reblog posts to interact and ensure visibility throughout the site

Gap Shows How Brands Can Adapt on Tumblr

Less than a year ago, Tumblr rolled out sponsored advertising, which positions brand content in key areas on the site to engage with users. 

In an effort to create a “pop culture movement,” the clothing brand Gap purchased all of the site’s mobile advertising opportunities yesterday to promote its new #BackToBlue campaign. Through this, Gap has created unique opportunities that allows the brand to:

•          Get exclusive share of voice to Tumblr’s 54 million daily users
•          Take advantage of the reblog/share culture to spread the Gap’s image/gif heavy content
•          Leverage user generated content submitted to their contest in their mobile advertisements

Gap is not simply retrofitting its TV and print creative into Tumblr, it specially created content that’s perfect for Tumblr—fully embracing the colors, quirky gifs, and quotes that are so attuned to the platform. 

Darn.. maybe I should make a Tumblr too (read: I've created a million and never kept it up).

For more information, please see below for the Tumblr page and Mashable article:

Gap Buys All of Tumblr’s Mobile Ads for a Day

http://gap.tumblr.com/contest