Thursday, December 5, 2013

Facebook Algorithm Updates Again: Focus on Media & News

According to Facebook, traffic to media and news sites increased over 170% in the last year.  So, Facebook is taking this insight to make another update to the News Feed Algorithm which recognizes that people want to see more news content. (As a reminder, these algorithm and overall Facebook functionality updates further move Facebook into becoming an even more open forum, globally).

The updated algorithm plans to show: 
  • More relevant articles in the feed: The feed will now include more article links along with suggested articles for continued reading.
  • More comment stories: Articles will resurface in the newsfeed if friends have also read and commented on it, leading to more conversations between people and their friends.
To further optimize your content strategy, you can use this as an opportunity to curate more content for fans in order to ensure we continue to appear in the News Feed. Also, if your brand has any additional resources, news articles or even a blog, it may be a great time to further test this content on the platform.
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