A recent study from International Data Group suggests that
social media is increasingly becoming an important part of marketing for B2Bs.
When surveying IT buyers, a reported 86% of them used social media in their
purchase decision process, indicating they will soon look to social as the most
important source for consuming content to inform their buying decisions. As this
need grows, social’s prominence in campaign communication plans for B2B
marketers will likely increase as well.
Note that 89% of those surveyed preferred to see educational
content from vendors on social over promotional content, signifying that social
is not yet the place to close on sales. Given this, B2Bs can use social
platforms to influence the buyer by:
- Providing countdowns/updates on new releases
- Offering sneak peeks on new products
- Providing an incentive for consumers to interact with you
- Providing a venue for customer interaction with the brand
For full details, please visit the article links below:
Social Media Increasingly Important for B-to-B Marketers: Study
Using Social Media to Educate Consumers
Social Media Increasingly Important for B-to-B Marketers: Study
Using Social Media to Educate Consumers
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