Kate Spade, Anna Kendrick and Cinematique Give "Window Shopping" a New Meaning

Holiday shopping is upon us as retailers push new promotions and advertising at consumers across platforms.

But, following up on a successful Google Display Network campaign during Holiday 2013, Kate Spade pushes digital video even further with a new shoppable video via Cinematique, giving "Window Shopping" a new meaning in the digital video sphere.

And, if you haven't seen the new video starring Anna Kendrick, then you should watch it now:

The Cinematique technology on this video is outlined below:

• Users can watch the video and click products they like
• The video aggregates your clicks/products via a secondary page within the player (found when clicking the Cinematique logo "Q" on the player)
• Users can then be taken to the product page to purchase the images selected
• Via the screen after clicking "Q" users can also log-in to the Cinematique experience via email or Facebook for future updates and information on your products
• Cinematique not only allows shoppable information, but also can provide more details about an actor, location or any item within a video
• Touchable video is enabled on mobile via the App Store

Beyond Kate Spade, retail has led the way in interactive video campaigns. For more, see these campaigns below:

Juicy Couture Shoppable Annotations
Gap Back-To-School with Cinematique

Gap Shows How Brands Can Adapt on Tumblr

Less than a year ago, Tumblr rolled out sponsored advertising, which positions brand content in key areas on the site to engage with users. 

In an effort to create a “pop culture movement,” the clothing brand Gap purchased all of the site’s mobile advertising opportunities yesterday to promote its new #BackToBlue campaign. Through this, Gap has created unique opportunities that allows the brand to:

•          Get exclusive share of voice to Tumblr’s 54 million daily users
•          Take advantage of the reblog/share culture to spread the Gap’s image/gif heavy content
•          Leverage user generated content submitted to their contest in their mobile advertisements

Gap is not simply retrofitting its TV and print creative into Tumblr, it specially created content that’s perfect for Tumblr—fully embracing the colors, quirky gifs, and quotes that are so attuned to the platform. 

Darn.. maybe I should make a Tumblr too (read: I've created a million and never kept it up).

For more information, please see below for the Tumblr page and Mashable article:

Gap Buys All of Tumblr’s Mobile Ads for a Day

http://gap.tumblr.com/contest