Kate Spade, Anna Kendrick and Cinematique Give "Window Shopping" a New Meaning

Holiday shopping is upon us as retailers push new promotions and advertising at consumers across platforms.

But, following up on a successful Google Display Network campaign during Holiday 2013, Kate Spade pushes digital video even further with a new shoppable video via Cinematique, giving "Window Shopping" a new meaning in the digital video sphere.

And, if you haven't seen the new video starring Anna Kendrick, then you should watch it now:

The Cinematique technology on this video is outlined below:

• Users can watch the video and click products they like
• The video aggregates your clicks/products via a secondary page within the player (found when clicking the Cinematique logo "Q" on the player)
• Users can then be taken to the product page to purchase the images selected
• Via the screen after clicking "Q" users can also log-in to the Cinematique experience via email or Facebook for future updates and information on your products
• Cinematique not only allows shoppable information, but also can provide more details about an actor, location or any item within a video
• Touchable video is enabled on mobile via the App Store

Beyond Kate Spade, retail has led the way in interactive video campaigns. For more, see these campaigns below:

Juicy Couture Shoppable Annotations
Gap Back-To-School with Cinematique

Top Holiday Retail Stats

Image from AdWeek

Mobile news doesn't end after reports project that mobile will push digital ad dollars past TV by 2019. Mobile continues to lead holiday trends as well.

As we approach the 2014 holiday season, mobile will continue to see an increase in usage and commerce. Previously, mobile (smartphones specifically) were thought of as the utility-based device, but now, commerce can occur just as you're watching TV or in between doing the dishes.

Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined, according to Adobe. Some additional stats to note are below, with the full article found here.

• Holiday shopping will lift 10% compared to last year
• 25% of US consumers surveyed will consult Social Media before purchasing gifts
• This increases to 40% of consumers aged 18-34
• There will be 5 times as many out-of-stock messages on Cyber Monday compared to usual
• Cyber Monday sales expecting to be $2.6billion, increase of 15% YoY