Kate Spade, Anna Kendrick and Cinematique Give "Window Shopping" a New Meaning

Holiday shopping is upon us as retailers push new promotions and advertising at consumers across platforms.

But, following up on a successful Google Display Network campaign during Holiday 2013, Kate Spade pushes digital video even further with a new shoppable video via Cinematique, giving "Window Shopping" a new meaning in the digital video sphere.

And, if you haven't seen the new video starring Anna Kendrick, then you should watch it now:

The Cinematique technology on this video is outlined below:

• Users can watch the video and click products they like
• The video aggregates your clicks/products via a secondary page within the player (found when clicking the Cinematique logo "Q" on the player)
• Users can then be taken to the product page to purchase the images selected
• Via the screen after clicking "Q" users can also log-in to the Cinematique experience via email or Facebook for future updates and information on your products
• Cinematique not only allows shoppable information, but also can provide more details about an actor, location or any item within a video
• Touchable video is enabled on mobile via the App Store

Beyond Kate Spade, retail has led the way in interactive video campaigns. For more, see these campaigns below:

Juicy Couture Shoppable Annotations
Gap Back-To-School with Cinematique

At Cannes, Search & Native Ads are Hot Topic

At Cannes, multiple digital trends and optimizations are being discussed by the likes of Marissa Meyer of Yahoo, and Nikesh Arora of Google. Their statements look to change the way the ad industry looks at digital and mobile.

For instance, Meyer and Yahoo announced the integration of Native Ads from Tumblr to Yahoo on Tuesday, and why native ads are considered the future of display:

• Viewers of native ads are 3.6 more likely to perform a branded search than viewers of traditional display
• 46% of millennial who noticed branded content say they consumed it
• 1/3 of those millennial shared the content

Additionally, Arora stated that search is “only 5% of where it should be.” With the standardization of mobile platforms (iOS and Droid) and the global scope of the digital connection, there is a lot more opportunity for search. Beyond smartphone devices, search can still exponentially increase as new mobile devices begin to enter the market, specifically Google Glass.

For more information, please see the articles below:

Search is Only 5% There

Digital Needs to Get Past Its Discomfort with Native Ads

Yahoo to Bring More Ad Formats to Tumblr