At Cannes, multiple digital trends and optimizations are
being discussed by the likes of Marissa Meyer of Yahoo, and Nikesh Arora of
Google. Their statements look to change the way the ad industry looks at
digital and mobile.
For instance, Meyer and Yahoo announced the integration of
Native Ads from Tumblr to Yahoo on Tuesday, and why native ads are considered
the future of display:
- Viewers of native ads are 3.6 more likely to perform a branded search than viewers of traditional display
- 46% of millennial who noticed branded content say they consumed it
- 1/3 of those millennial shared the content
Additionally, Arora stated that search is “only 5% of where
it should be.” With the standardization of mobile platforms (iOS and Droid) and
the global scope of the digital connection, there is a lot more opportunity for
search. Beyond smartphone devices, search can still exponentially increase as
new mobile devices begin to enter the market, specifically Google Glass.
For more information, please see the articles below:
Yahoo
to Bring More Ad Formats to Tumblr
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