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| Image fromTNW. |
LinkedIn is looking to help companies get the right content
in front of the right users with their latest addition to the site, Showcase
Pages.
Showcase Pages will allow companies to control and share
content to a more focused and interested audience. As a result of this new
publishing tool available to businesses, LinkedIn users will soon have access
to a wider range of professionally curated content.
With Showcase Pages, companies can now:
· Create
custom pages for niche divisions or business units
· Focus
content to specific audiences, who have already shown interest in the company
and/or related products
· Businesses
can monitor the performance of their page through LinkedIn’s analytic tools
· Participate
in advertising opportunities that aim to increase the Showcase Page’s total
followers as well as promoting posts and content in from of others who aren’t
following the page, similar to other platforms like Facebook & Twitter.
To learn more about this announcement, please click here.
