Facebook Algorithm Updates Again: Focus on Media & News

According to Facebook, traffic to media and news sites increased over 170% in the last year.  So, Facebook is taking this insight to make another update to the News Feed Algorithm which recognizes that people want to see more news content. (As a reminder, these algorithm and overall Facebook functionality updates further move Facebook into becoming an even more open forum, globally).

The updated algorithm plans to show: 

• More relevant articles in the feed: The feed will now include more article links along with suggested articles for continued reading.
• More comment stories: Articles will resurface in the newsfeed if friends have also read and commented on it, leading to more conversations between people and their friends.

To further optimize your content strategy, you can use this as an opportunity to curate more content for fans in order to ensure we continue to appear in the News Feed. Also, if your brand has any additional resources, news articles or even a blog, it may be a great time to further test this content on the platform.

 

For the full release and other related articles, please see below:  

News Feed FYI: Helping You Find More News to Talk About
Facebook Tweaks News Feed for More 'High Quality' Content
Facebook: Here's How Your News Feed Works

Facebook Like & Share Gets Redesign

According to Facebook, the Like and Share buttons appear on over 7.5 million websites and are seen 22 billion times per day. They are also important drivers for Facebook referral traffic. For the first time since their inception, the Like and Share buttons have a new design.

The new design utilizes the Facebook “F” icon, instead of the thumb. They will automatically updated across the web, meaning no additional work will be needed for website owners. But, a Like and Share combo button is available for embedding on websites.

Further details can be found in the links below:

Introducing new Like and Share buttons

Facebook Like Button Gets a Redesign