Facebook Like & Share Gets Redesign

According to Facebook, the Like and Share buttons appear on over 7.5 million websites and are seen 22 billion times per day. They are also important drivers for Facebook referral traffic. For the first time since their inception, the Like and Share buttons have a new design.

The new design utilizes the Facebook “F” icon, instead of the thumb. They will automatically updated across the web, meaning no additional work will be needed for website owners. But, a Like and Share combo button is available for embedding on websites.

Further details can be found in the links below:

Introducing new Like and Share buttons

Facebook Like Button Gets a Redesign

Storytelling in the Age of Digital, Mobile and Social

The best stories are the ones that have not yet been told.  And, regardless of how, a great story is always shared.

During Advertising Week’s “Storytelling in the Age of Digital, Mobile & Social,” Buzzfeed uncovers insights into great storytelling that will further compel people to share our content. Below outlines key insights from the keynote.

Think of Advertising Beyond an Ad Message

·         Consumers receive more and more ads and messages each day – consider ways to break through that feel like a part of the customer’s daily activities through telling a story versus sending a message

·         Storytelling is now two-way:  we are just shouting if we aren’t having a conversation

 

Stories are Not Technology Dependent

·         Evaluate the story we as a brand want to tell

·         Then think about the audience of the story – where are they? What is their behavior? How do they share

Stories are Not Platform Dependent

·         Different platforms should continue the same story

·         Each technology and platform serves its own purpose serving a different chapter in the same story

o   Banner ads focus on the quick click and engagement

o   TV can focus more on emotion and visuals

o   Social can be more targeted and personal

3 Principles of Great Brand Stories:

1.       Inspired by Insights

a.       Know the “why” of the brand (see this TedX video for the “Why”) and the audience

b.      Balance the intersection of brand needs and consumer wants

c.       Be authentic and transparent to truly bring out the human insight and brand truth

2.       Social at the Core/Social by Design

a.       Stories are not about You, not about us, and not about the brand.  Stories are about the audience

b.      Maintain an “always on” storytelling strategy (not just on social.. but balancing all mediums) as shareable and shapeable experiences

c.       Surprise and delight

3.       Fearless (they are not reckless)

a.       Keep the story at the heart

b.      Amplify and surround the story

c.       Own it, champion it and stand behind it (knowing it may fail)

                                                               i.      Take risks – the best stories are the ones that haven’t been told

For additional reference,  “Why Agencies and Brands Need to Embrace True Storytelling” .