With expected ad spend
to reach $8 Billion by 2016, YouTube can help increase brand exposure, which is a highly valued KPI after to ad revenue. Outlined
in the infographic from MDG Advertising we can take away:
- YouTube reaches more U.S. adults ages 18-34 than any cable network
- 21.7 percent of internet users checking the site every single day
- Each viewer spends an average of 397.1 minutes per month
- 6 billion hours of content was consumed in May
2013, doubled from last May’s 3 billion
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