Advertisers Need YouTube

With expected ad spend to reach $8 Billion by 2016, YouTube can help increase brand exposure, which is a highly valued KPI after to ad revenue. Outlined in the infographic from MDG Advertising we can take away:

• YouTube reaches more U.S. adults ages 18-34 than any cable network
• 21.7 percent of internet users checking the site every single day
• Each viewer spends an average of 397.1 minutes per month
•  6 billion hours of content was consumed in May 2013, doubled from last May’s 3 billion

How to Create the Perfect Hashtag

Hashtags have not only become synonymous with Twitter, but across the social web.  So how do you come up with the best hashtag for your brand or marketing campaign?

Twitter launched an infographic that helps establish the path for creating a new hashtag, using an existing hashtag, or why a hashtag should actually be avoided.  

In short:

• Make your hashtag memorable
•  Hashtags should be easy to remember
• Integrate the hashtag with other forms of marketing materials, not just on Twitter

• Don’t be afraid to piggyback on a popular term
• For example, Foot Locker began using the popular “#Kickstagram” hashtag. The hashtag was often used by sneaker-heads, but the brand began using it, added media and incorporated it to other messaging.  Now, the sneaker-heads think of Foot Locker when using #Kickstagram.

Vine Influencers Sell Out for Brands (Thank You)

One way for brands to break through the clutter on social and still maintain any brand presence is by partnering with Vine "celebrities."  These celebs or influencers clearly found a way to create a following by being unique, and among first to the platform.

Trident Gum, Lowe’s, Virgin Mobile, and other brands leverage this trend, and  NicholasMegalis, a 24-year-old  Vine celebrity with about 2.5 million followers, seems to be a bit of a brand whore. 

In a recent interview, Megalis reveals two important aspects to marketing on the platform from his recent interview:

• Brands should understand their consumer and look to artists to produce work
•  Brands must pay attention to people, show them love, and make something cool they can look at—you can’t just slap your product name on a Vine and expect people to buy something

When done correctly, partnering with social artists/celebrities helps brands to reach mass audiences. Of course, this isn't new news for brands or marketing, but it is proving to be effective when measuring conversations and even sometimes perceptions. 

Source:

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