Nearly 75% of marketers plan to
increase their budgets on branded video content or video ads in the next
year. This digital video trend is expected to be a major component in
driving engagement with consumers.
According to the study:
- More consumers reported having a positive attitude toward ads in original streaming content (25%) than in TV programming (22%)
- 58% of marketers thought digital video ads performed better than TV ads in achieving engagement goals
- 47% of marketers thought digital video ads were better at driving awareness than TV ads
- 87% of marketers said targeting was an important factor when planning a branded digital video campaign
There are opportunities for brands to further leverage video ads by:
- Leveraging existing TV spots as pre-roll and video banners
- Create new advertising especially for digital video (perhaps shorter than the 15s spots), to distribute during related programing on popular streaming sites and major networks sites
- Monitor the user of Instagram Video and Vine in this space
For full results of the study,
please see the article link:
No comments:
Post a Comment