Wednesday, January 22, 2014

Twitter & TV: New Study by SocialGuide

According to Nielsen, there is a large overlap of users who Tweet about both, brands and TV.  This insight is significant for better understanding how we can reach people who will amplify our message and allow our dollars to work even harder.  The infographic below helps identify some key learnings from this study.

For quick reference, key data points include:
  • 73% of people who Tweet about brands also Tweet about TV
  • Of this total, the Tweets mostly discuss brands in the following industries:
    • 74% discuss Consumer Electronics
    • 48% discuss Restaurants
    • 29% discuss Food
    • 27% discuss Beverages
Nielsen SocialGuide Affinity Study

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