Friday, January 17, 2014

Facebook Launches Trending

Similar to Twitter’s Trends list, Facebook, too, launched a Trending feed. Located to the right of the News Feed, users will now be able to see trending topics and conversations that are popular across their individual Facebook, at any given time.
Finding Popular Conversations on Facebook
Image from Facebook Newsroom.
Features include:
  • Personalized, clickable, topics spanning your interests, and top trends across the Facebook platform
  • Snackable, at-a-glance headlines providing more information on each trend
  • Upon click-through, view of trend-related content by users' friends, pages they follow and public posts 
This aggregate of trending topics aims to enhance the platform’s stance as a source of news and encourages users to share more content publicly.

As this list is engineered to populate with content users are interested in, along with their friends, this may provide ad opportunities, similar to the evolution on Twitter. 

As Facebook rolls out this update, you can learn more about the feature and how it’ll look on your Facebook, here

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