Friday, October 4, 2013

Instagram Announces Ads

Instagram finally announced plans to roll-out advertising to US users over the next few months.

The Ads Will:
  • Focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community
  • Appear in users’ feeds that do not currently follow that brand on the platform
  • Give users will have the option to hide the post as well (similar to Facebook)
    • As a user, you will still own your photos and videos (only brands' content can leverage paid promotions)
  •  Create the need for brands to develop even more beautiful, compelling custom content that feels consumer-centric

Ads here present a big opportunity for real-time marketing for brands.  It will be interesting to see how the analytics tracking, and user behavior will evolve around this new initiative as well.  Stay tuned!

For More Info

No comments:

Post a Comment