Monday, October 14, 2013

Foursquare Announces Advertising for All

Today, Foursquare announced that all businesses can now advertise on the platform using the self-service page.

Businesses, large and small, will share their needs and projected budget for these efforts on Foursquare’s self-service page – Foursquare will do the rest.

What are the benefits of partnering with Foursquare?
  • Foursquare can become a resourceful tool for reaching consumers who actively ‘check-in’ using the platform via paid advertising.
  • Metrics will be provided by Foursquare including number of views, actions, action rate and cost per action.
  • Geographically targeted advertisements, which help increase local traffic to businesses who run ads that target people near their locations.
  • Advertisers can now employ Foursquare ‘tips’ left by users about the companies as user-generated content in future creative.

Advertising on platforms like Foursquare helps brands connect with consumers within a select community of users – becoming a part of the user experience on such platforms increases brand awareness and reach in the digital sphere.

For more information see:
Mashable article: here
AdWeek article: here
Foursquare announcement: here

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