Tuesday, November 11, 2014

Top Holiday Retail Stats

Image from AdWeek
Mobile news doesn't end after reports project that mobile will push digital ad dollars past TV by 2019. Mobile continues to lead holiday trends as well.

As we approach the 2014 holiday season, mobile will continue to see an increase in usage and commerce. Previously, mobile (smartphones specifically) were thought of as the utility-based device, but now, commerce can occur just as you're watching TV or in between doing the dishes.

Smartphones and tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and Cyber Monday combined, according to Adobe. Some additional stats to note are below, with the full article found here.
  • Holiday shopping will lift 10% compared to last year
  • 25% of US consumers surveyed will consult Social Media before purchasing gifts
    • This increases to 40% of consumers aged 18-34
  • There will be 5 times as many out-of-stock messages on Cyber Monday compared to usual
  • Cyber Monday sales expecting to be $2.6billion, increase of 15% YoY

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