Pinterest Finally Launches Promoted Pins Beta

After several months of testing, Pinterest launched their promoted pins pilot program last week with a small group of advertisers.
















As demonstrated in the photo, the ads will:

• Functionally act like a native pin
• Appear in users’ search results and category feeds
• The promoted pins will also always appear in the top row of the results
• Contain a “sponsored” tag on the pin

Although commitment costs are high, and targeting functionality appear a bit sub-par, at this time:

• Pilot program runs about $150k/month with a required media investment for 6 months
• Targeting is limited to location, language, gender and device 
• However, this is expected to evolve along with the ad product

Looking forward to see how these perform or turn some brand lifts/ROI.