Twitter Evolves Advertising Opportunities

During Twitter’s first Analysts Day in mid-November,  Twitter announced and alluded to new updates to the ad platforms that further compete with Facebook and even search giants like Google, particularly with mobile and video solutions.

Some of those updates include:

• Twitter Offers:
• After slowly allowing brands to sell on the platform, Twitter is further showing its devotion to eCommerce via an Offer Card
• Users can add the offer to their credit/debit card in a few taps and redeem in real time via their card
• Attribution will be easy to track directly on Twitter campaigns to further measure ROI for offers
  
• App install tracking
• Answers is now available as a free mobile measurement tool to track promoted and organic app installs driven by Twitter
• Native Video coming to Twitter by Summer 2015
• Beyond native uploading, the platform will allow for record, edit and sharing video directly on the platform
• SEO for Local and Logged Out Users
• Will provide a stronger experience for logged out users when searching content
• Google search keyword data may play a larger role in Twitter content

For more information see below:

Twitter Offers

Answers App Install Tracking

What’s Next: All Inclusive

For Brands: Now is the time for Holiday Communications

According to a study by Crimson Hexagon, 2012 saw a 30% lift in holiday shopping communications on Twitter over 2011. Surprisingly, those conversations are starting before October.

An infographic from Crimson further reveals:

·         Holiday shopping conversations on Twitter start early.

o    30% of Twitter users begin thinking- and tweeting- about holiday shopping before October

·         Twitter influences product consideration, discovery and purchases.

o    55% of users discussed gift ideas on Twitter

o   64% of users have purchased a product because of Twitter

·         Twitter plays a key role in how and where people shop.

o    57% of shoppers use Twitter to determine what stores to visit

o    62% of shoppers tweet about the purchases they’ve made

o    45% of shoppers would rather take Twitter shopping with them than their husband or wife

Most brands will begin trickling in their holiday messaging now, but for B2B customers, time is of essence. 

For more information, please see the full study below:

Study: Twitter’s influence on holiday shopping