Today, Foursquare announced that
all businesses can now advertise on the platform using the self-service page.
Businesses, large and small, will share their needs and
projected budget for these efforts on Foursquare’s self-service page –
Foursquare will do the rest.
What are the benefits of partnering with Foursquare?
- Foursquare can become a resourceful tool for reaching
consumers who actively ‘check-in’ using the platform via paid advertising.
- Metrics will be provided by Foursquare including number
of views, actions, action rate and cost per action.
- Geographically targeted advertisements, which help
increase local traffic to businesses who run ads that target people near
their locations.
- Advertisers can now employ Foursquare ‘tips’ left by users about the companies as user-generated content in future creative.
Advertising on platforms like Foursquare helps brands
connect with consumers within a select community of users – becoming a part of
the user experience on such platforms increases brand awareness and reach in
the digital sphere.
For more information see:
AdWeek article: here
Foursquare announcement: here
