Last week, YouTube launched a new Cards feature this week that is seen as the evolution of annotations. Items to note on these new cards are below:
- Allow creators to add interactive, Google-now like pop ups on videos.
- Can inform and link viewers to: merchandise, fundraising, other videos and playlists, websites and fan funding.
- Available on mobile (a big win)
As marketers develop Cards it is essential ensure these cards are truly adding value in the user journey of discovering video content. These cards should not disrupt the viewing experience unless it can provide unique and interesting interactivity—a feature that annotations for the most part have not supplied.