Tuesday, March 24, 2015

YouTube Adds Cards, Making Videos More Interactive

Last week, YouTube launched a new Cards feature this week that is seen as the evolution of annotations. Items to note on these new cards are below:

As marketers develop Cards it is essential ensure these cards are truly adding value in the user journey of discovering video content. These cards should not disrupt the viewing experience unless it can provide unique and interesting interactivity—a feature that annotations for the most part have not supplied.

You can learn more here.

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