Monday, January 26, 2015

Early Version of Vessel Launched

If you haven't heard of Vessel yet, you will. Soon.

The newest online video platform started by former Hulu CEO Jason Kilar, competes directly with YouTube, claims exclusive content and has just signed up some new advertisers:
  • Users can get exclusive access to videos from some of the biggest content creators in the space.
    • Vessel is offering these creators 70% of ad revenue while YouTube takes a majority of that revenue at 55%.
  • Videos posted to Vessel can’t be seen anywhere else for 72 hours, hoping to be a big differentiating factor for the company.
    • After that 72 hour window, the content then moves to Vessel’s free, ad-supported service along with other platforms like YouTube.
  • Advertisers include: Chevy, Corona Extra, Land Rover, Jaguar, Axe, Dove, Suave and St. Ives
  • Producers, including Alec Baldwin, signed on to produce custom content for the platform
Vessel launched their early version of the service to video creators last Wednesday. Once Vessel attracts more creator, we can expect "general pop" log in opportunities. In the meantime, you can request an invite here. Plus, see more about the platform here.

No comments:

Post a Comment