tag:blogger.com,1999:blog-3102904669708463592024-03-13T23:45:07.889-07:00The Mind & Musings of CourtRacheAnonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-310290466970846359.post-9161954810555378982015-03-24T08:45:00.000-07:002015-03-24T08:45:19.782-07:00YouTube Adds Cards, Making Videos More Interactive<div class="MsoNormal">
<span style="font-size: 10pt;">Last week, YouTube launched
a new <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__youtubecreator.blogspot.ca_2015_03_make-2Dyour-2Dvideos-2Deven-2Dmore-2Dinteractive.html&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=L9_zj1V7Smz_ZzOOtMoguU6dMqDqclZ-Mflgwqxx2qg&e=">Cards</a>
feature this week that is seen as the evolution of annotations. Items to note
on these new cards are below:</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0UL-8BsNchyphenhyphen-0tJsfOBidgelCFCGl2fggj5oHuzSpkpTR40YDwie2ZVeMgKK8-sgMV8c7pu5vXV618bdxBac1z8RjPIwxQq-lHQb3PCeQOJPWWWMts__uT4LmVHT-RyTyVL_6H6KBSg/s1600/youtube.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0UL-8BsNchyphenhyphen-0tJsfOBidgelCFCGl2fggj5oHuzSpkpTR40YDwie2ZVeMgKK8-sgMV8c7pu5vXV618bdxBac1z8RjPIwxQq-lHQb3PCeQOJPWWWMts__uT4LmVHT-RyTyVL_6H6KBSg/s1600/youtube.jpg" /></a></div>
<br />
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Allow creators to add
interactive, Google-now like pop ups on videos.</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Can inform and link viewers
to: </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_watch-3Fv-3DAskAQwOBvhc&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=D1xoCzC5Tadp4E55uLpenwmpaNexvHeO473KLEpfAuI&e=" style="font-size: 10pt; text-indent: -0.25in;">merchandise</a><span style="font-size: 10pt; text-indent: -0.25in;">,
</span><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.youtube.com_watch-3Fv-3DXMsXGJDJ9LQ&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=ZEVa1z3wBMqvTvOQQM803vSDZjKBTqdPc933R5WEhKM&e=" style="font-size: 10pt; text-indent: -0.25in;">fundraising</a><span style="font-size: 10pt; text-indent: -0.25in;">,
other </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_watch-3Fv-3Dt95-2DvzQSvmE&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=teTNUJYrLr8-mYCF43XFGroJabwgHC0tkw65VqFfn88&e=" style="font-size: 10pt; text-indent: -0.25in;">videos</a><span style="font-size: 10pt; text-indent: -0.25in;">
and </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_watch-3Fv-3DHTCIXupgqxA&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=paxeUixDlIqgwPgSzglRHjhoRkpUE04RK4qKGn1SKk0&e=" style="font-size: 10pt; text-indent: -0.25in;">playlists</a><span style="font-size: 10pt; text-indent: -0.25in;">,
</span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_watch-3Fv-3D7Lww0J0e1pw&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=J4G6HNt-0ppOusJFMNosoqtMWDS1dtHZAiVQqdaUKDg&e=" style="font-size: 10pt; text-indent: -0.25in;">websites</a><span style="font-size: 10pt; text-indent: -0.25in;">
and </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.youtube.com_watch-3Fv-3DmFQT7iA4NDA&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=yis_WAZMGcQjTLed_Zm1aAogJ_ewoZ2LBjnykBxXpsI&e=" style="font-size: 10pt; text-indent: -0.25in;">fan
funding</a><span style="font-size: 10pt; text-indent: -0.25in;">.</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Available on mobile (a big
win)</span></li>
</ul>
<br />
<div class="MsoListParagraph" style="text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<span style="font-size: 10pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 10pt;">As marketers develop Cards it is essential ensure these cards are
truly adding value in the user journey of discovering video content. These
cards should<b> not</b> disrupt the viewing experience unless it can provide
unique and interesting interactivity—a feature that annotations for the most
part have not supplied. <u5:p></u5:p></span><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<u5:p></u5:p><br />
<div class="MsoNormal">
<span style="color: black; font-size: 10.0pt;">You can learn
more<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__bit.ly_1GyCrC5&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=aD-TMOCTgffnGR80RqqOhqgwfNrWSHuHpHqy9xI9CSc&e="><span style="color: black;"> </span></a><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__bit.ly_1GyCrC5&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=aD-TMOCTgffnGR80RqqOhqgwfNrWSHuHpHqy9xI9CSc&e=">here</a><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__bit.ly_1GyCrC5&d=BQMF-g&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=_NnDUtW0eCVTD-L-2aadMhdbqQTfm4ES0ad6SSkRRcw&s=aD-TMOCTgffnGR80RqqOhqgwfNrWSHuHpHqy9xI9CSc&e="><span style="color: black;">.</span></a><u5:p></u5:p></span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-14723115242531009952015-03-20T11:22:00.000-07:002015-03-20T11:22:12.355-07:00Facebook Launches Payment System For Messenger App Users<div class="MsoNormal">
<span style="font-size: 10pt;">Facebook is making a very big push in
the mobile payment space.</span></div>
<div class="MsoNormal">
<span style="font-size: 10pt; text-indent: -0.25in;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Kx36Fg3Xtb6FhHjyGeC91DCIewYAFv32Rdnye5psrceN8XrVowx-ZCItFylU_Oj7dg9c9UE-F0Y8uOaXr4cRDTgkz6YgirivceOZsbSQ4ZqIs2SxnUAAvOog3CAa6bbW0mIEHsdJk0o/s1600/fb.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Kx36Fg3Xtb6FhHjyGeC91DCIewYAFv32Rdnye5psrceN8XrVowx-ZCItFylU_Oj7dg9c9UE-F0Y8uOaXr4cRDTgkz6YgirivceOZsbSQ4ZqIs2SxnUAAvOog3CAa6bbW0mIEHsdJk0o/s1600/fb.jpg" height="137" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-size: 10pt; text-indent: -0.25in;"><br /></span></div>
<div class="MsoNormal" style="text-indent: 0px;">
<span style="font-size: 10pt; text-indent: -0.25in;">In the upcoming
months, Facebook Messenger users will now be able to send money to friends
within the app. "Easy, Secure, Free,” says the Facebook </span><a href="http://bit.ly/1EAqhIS" style="font-size: 10pt; text-indent: -0.25in;">announcement</a><span style="font-size: 10pt; text-indent: -0.25in;"><a href="http://bit.ly/1EAqhIS">.</a></span></div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Facebook Messenger
has over 500 Million monthly active users</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Of these users there are nearly 80 million payment
cards already on file, thanks to Facebook being a trusted payments processor
for gaming, advertising, and donations since 2007</span></li>
</ul>
<span style="font-size: 10pt; text-indent: -0.25in;">Facebook Messenger is
poised to disrupt the industry, taking market share from P2P payment leaders
like Venmo, PayPal, and Google Wallet.</span><br />
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-size: 10pt;">Beyond just payments, Facebook
Messenger expects more updates next week during the <a href="https://fbf8.com/"><span style="color: blue;">F8
conference</span></a> particularly around how it plans to compete with other messaging
services. You can find more information <a href="http://techcrunch.com/2015/03/19/facebook-messenger-platform/"><span style="color: blue;">here</span></a>
and <span style="color: blue;"><a href="http://www.forbes.com/sites/quora/2015/03/17/will-payments-on-facebook-be-successful/"><span style="color: blue;">here</span></a>.</span></span><span style="font-size: 10pt;"><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-56888196144132045092015-01-26T16:08:00.003-08:002015-01-26T16:12:14.356-08:00Early Version of Vessel Launched<div class="MsoNormal">
If you haven't heard of Vessel yet, you will. Soon.</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi52R_3ml7H211f35soTdJbuHvysdtnRH_IBTjdST3PIUqDGtOIWjWZtyKw0NErzDGbmZs9y03w35wqt-FSknSnk4gjA8-qPb5LXYIZ26tCLMqSGe6RuPZUk9h5Uzg9uTzcc0Q7aEdTDQ4/s1600/BN-GB051_vessel_G_20141216180624.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi52R_3ml7H211f35soTdJbuHvysdtnRH_IBTjdST3PIUqDGtOIWjWZtyKw0NErzDGbmZs9y03w35wqt-FSknSnk4gjA8-qPb5LXYIZ26tCLMqSGe6RuPZUk9h5Uzg9uTzcc0Q7aEdTDQ4/s1600/BN-GB051_vessel_G_20141216180624.jpg" height="212" width="320" /></a></div>
<br />
<div class="MsoNormal">
The newest online video platform started by former Hulu CEO Jason
Kilar, competes directly with YouTube, claims exclusive content and has just signed up some new advertisers:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Users can get exclusive
access to videos from some of the biggest content creators in the space.</span></li>
<ul>
<li><span style="text-indent: -0.25in;">Vessel is offering these
creators 70% of ad revenue while YouTube takes a majority of that revenue at
55%.</span></li>
</ul>
<li><span style="text-indent: -0.25in;">Videos posted to
Vessel can’t be seen anywhere else for </span><b style="text-indent: -0.25in;">72 hours</b><span style="text-indent: -0.25in;">, hoping to be a big
differentiating factor for the company.</span></li>
<ul>
<li><span style="text-indent: -0.25in;">After that 72 hour window,
the content then moves to Vessel’s free, ad-supported service along with
other platforms like YouTube.</span></li>
</ul>
<li><span style="text-indent: -0.25in;">Advertisers include: Chevy,
Corona Extra, Land Rover, Jaguar, Axe, Dove, Suave and St. Ives</span></li>
<li><span style="text-indent: -0.25in;">Producers, including Alec Baldwin, signed on to produce custom content for the platform</span></li>
</ul>
<div class="MsoNormal">
Vessel launched their early version of the service to video creators last Wednesday. Once Vessel attracts more creator, we can expect "general pop" log in opportunities. In the meantime, you can request an invite<a href="https://www.vessel.com/" target="_blank"> here.</a> Plus, see more about the platform <a href="http://blogs.wsj.com/digits/2014/12/17/youtube-challenger-vessel-details-subscription-ad-supported-service/?mod=ST1" target="_blank">here</a>.</div>
<div class="MsoNormal">
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Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-28348884097288191842014-12-15T09:34:00.002-08:002014-12-15T09:34:51.589-08:00Bringing "How To" Videos to Vine and Instagram<div class="MsoNormal">
<span style="font-size: 10pt;">After an
extremely successful <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__marketingland.com_lowes-2Dextends-2Dlowesfixinsix-2Dvine-2Dcampaign-2Deight-2Dhelpful-2Dhint-2Dvines-2D106463&d=AwMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=QtWSYI-Unc93rTH0rM9jKtypL1nUpACWZbtBeCqSpvw&s=po7fCXZ7-qstFpCl6YLoBI84Luduf6_L1lX2Dq0C8Os&e=">Black
Friday</a> Vine program, Lowes continues to evolve the campaign using consumer
behavior and insights to drive creative, and effective, work. </span></div>
<iframe class="vine-embed" frameborder="0" height="480" src="https://vine.co/v/O6MmbxZ2OwL/embed/postcard" width="480"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<br />
<span style="font-size: 13.63636302948px;">In the new campaign, Lowes:</span><br />
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Evolves the “Fix in Six” campaign from
small hacks to larger projects</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Showcases seemingly hard-to-do tasks in
easy, digestable, 6-15 second videos</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Leverages existing user experience and
platform functionality with a “Tap thru” engagement</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Breaks projects into steps
that viewers can pause turning the quick video into a tutorial</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Educates audiences on how to use the
feature and videos</span></li>
</ul>
<div class="MsoNormal">
<span style="font-size: 10pt;">Now, with the influx of the use of the mobile app and utility of the Vines, there is an opportunity to take this in-store and purchase the items needed for this DIY project. </span><br />
<span style="font-size: 10pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-size: 10pt;">To learn more
about the new campaign, see Lowes on <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__instagram.com_loweshomeimprovement&d=AwMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=QtWSYI-Unc93rTH0rM9jKtypL1nUpACWZbtBeCqSpvw&s=ILWTfHgGThjrx5wKFH6WDDybk75BNF-TRL7PADffcxE&e=">Instagram</a>,
<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__vine.co_lowes&d=AwMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=QtWSYI-Unc93rTH0rM9jKtypL1nUpACWZbtBeCqSpvw&s=L2MAXnjJg1zXPqlxU8VcDtAvFVYedBJpoAaP_Ims-ec&e=">Vine</a>
and within <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__adage.com_article_cmo-2Dstrategy_lowe-2Ds-2Dexplores-2Dnative-2Dtools-2Dvine-2Dinstagram_296175_&d=AwMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=QtWSYI-Unc93rTH0rM9jKtypL1nUpACWZbtBeCqSpvw&s=Sq7nqnwrlEbYSuZ8w0rQczhA1xeRR899s6OWzPNjXY8&e=">this
article</a>.<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-80228835054359705732014-12-08T18:10:00.001-08:002014-12-08T18:10:48.416-08:00Twitter Evolves Advertising Opportunities<div class="MsoNormal">
<span style="font-size: 10.0pt;">During Twitter’s first
Analysts Day in mid-November, Twitter announced and alluded to new
updates to the ad platforms that further compete with Facebook and even search
giants like Google, particularly with mobile and video solutions. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt;">Some of those updates
include:</span></div>
<div class="MsoNormal">
</div>
<ul>
<li><b style="font-size: 10pt; text-indent: -0.25in;">Twitter Offers:</b></li>
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">After slowly allowing </span><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__blog.twitter.com_2014_testing-2Da-2Dway-2Dfor-2Dyou-2Dto-2Dmake-2Dpurchases-2Don-2Dtwitter&d=AwMFAw&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=of90OrSEYW7R16qrC5FEYJe_0IzKnF96DIMlp-v8pIM&s=7ASdI7vS1jAwn_S7d8xddgzDF3LpAeN9TY9XGWxwqy4&e=" style="font-size: 10pt; text-indent: -0.25in;">brands
to sell</a><span style="font-size: 10pt; text-indent: -0.25in;"> on the platform, Twitter is further showing its devotion to
eCommerce via an Offer Card</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Users can add the offer to their
credit/debit card in a few taps and redeem in real time via their card</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Attribution will be easy to track
directly on Twitter campaigns to further measure ROI for offers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPtD_IOtyOE-AyjMSrtjFdAmkKPD4iNHEVg5B_JnC2hta5zd0HGf6x1j26UXl9H0SpYSQLqQewrAvcUQVwCryOyrQKTZJquIrVlgDxnKC9SYF_t8QH6UZUvAZY6WyPvc9fd2RoccU6r3U/s1600/Twitter.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPtD_IOtyOE-AyjMSrtjFdAmkKPD4iNHEVg5B_JnC2hta5zd0HGf6x1j26UXl9H0SpYSQLqQewrAvcUQVwCryOyrQKTZJquIrVlgDxnKC9SYF_t8QH6UZUvAZY6WyPvc9fd2RoccU6r3U/s1600/Twitter.png" height="105" width="320" /></a></div>
</span></li>
</ul>
<li><b style="font-size: 10pt; text-indent: -0.25in;">App install
tracking</b></li>
<ul>
<li><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__dev.twitter.com_products_answers&d=AwMFAw&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=of90OrSEYW7R16qrC5FEYJe_0IzKnF96DIMlp-v8pIM&s=se0uLsbkTEI-6gV792bOLlf27zR_2qI9FAJB8B25ftA&e=" style="font-size: 10pt; text-indent: -0.25in;">Answers</a><span style="font-size: 10pt; text-indent: -0.25in;">
is now available as a free mobile measurement tool to track promoted and
organic app installs driven by Twitter</span></li>
</ul>
<li><b style="font-size: 10pt; text-indent: -0.25in;">Native Video</b><span style="font-size: 10pt; text-indent: -0.25in;">
coming to Twitter by Summer 2015</span></li>
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Beyond native uploading, the platform
will allow for record, edit and sharing video directly on the platform</span></li>
</ul>
<li><b style="font-size: 10pt; text-indent: -0.25in;">SEO for Local and
Logged Out Users</b></li>
<ul>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Will provide a stronger experience for
logged out users when searching content</span></li>
<li><span style="font-size: 10pt; text-indent: -0.25in;">Google search keyword data may play a
larger role in Twitter content</span></li>
</ul>
</ul>
<br />
<div class="MsoNormal">
<span style="font-size: 10.0pt;">For more information see
below:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt;"><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__blog.twitter.com_2014_introducing-2Dtwitter-2Doffers&d=AwMFAw&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=of90OrSEYW7R16qrC5FEYJe_0IzKnF96DIMlp-v8pIM&s=yFPemVlNqKdyHGPMzGHjYaiyHokQhlNxVpmPAH1JR98&e=">Twitter
Offers</a><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-size: 10.0pt;"><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__dev.twitter.com_products_answers&d=AwMFAw&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=of90OrSEYW7R16qrC5FEYJe_0IzKnF96DIMlp-v8pIM&s=se0uLsbkTEI-6gV792bOLlf27zR_2qI9FAJB8B25ftA&e=">Answers
App Install Tracking</a><o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="font-size: 10.0pt;"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.clickz.com_clickz_column_2384928_whats-2Dnext-2Dfor-2Dtwitter-2Dadvertisers-2Dvideo-2Dseo-2Dexpanded-2Daudience&d=AwMFAw&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=of90OrSEYW7R16qrC5FEYJe_0IzKnF96DIMlp-v8pIM&s=Zeuctt-IzrwGCleiWao1XMCssyavVN6jAmoAS3EOyuk&e=">What’s
Next: All Inclusive</a><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-4535655186835713862014-11-24T18:14:00.000-08:002014-11-24T18:14:37.941-08:00Nielsen to Track Amazon and Netflix <div class="p1">
Streaming content has shifted the way we as consumers, and marketers, consume television and syndicated content. To show the staying power of streaming content, Nielsen announced that they will begin to measure premium streaming video TV programming from Netflix and Amazon starting next month. The Nielsen tracking of SVOD (subscription video-on-demand) programming will be done through audio. Plus, it will <b>not </b>be accessible on mobile. </div>
<div class="p1">
<br /></div>
<div class="p1">
With this integration, advertisers and content creators will be able to look at their programs and see how streaming content is impacting viewership. This means, that until next month, networks and content creators did not have true understanding to how their videos performed across these platforms.</div>
<div class="p1">
<br /></div>
<div class="p1">
Some details on this update are below:</div>
<div class="p2">
<span class="s1">·</span><span class="s2"> </span>Nielsen will analyze this content without the cooperation of streaming services.</div>
<div class="p2">
<span class="s1">·</span><span class="s2"> </span>The programming that is measured will come from, and be available to, existing Nielsen clients.</div>
<div class="p2">
<span class="s1">·</span><span class="s2"> </span>To date, subscription video-on-demand services have declined to publicly disclose their viewership.</div>
<div class="p1">
<br /></div>
<br />
<div class="p1">
For more information, click <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.mediapost.com_publications_article_238556_nielsen-2Dto-2Dmeasure-2Dnetflix-2Damazon-2Dtv-2Dstreams.html&d=AAMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=eTGawgJK4VEuNuPcsG2kOBqcWktbpaLQLz6NydBzwgk&m=NHiSfbehYooJDmzV-JroJ0RoMzAweGkGlxklARArXYk&s=MEIjni6UDfEyhWhxb0fpEBvV3mqqJd6CsQKMzIZGIdw&e="><span class="s3">here</span></a> and <a href="http://www.forbes.com/sites/merrillbarr/2014/11/19/nielsen-tracking-netflix-and-amazon-is-a-major-deal/" target="_blank">here</a>.</div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-59697480153781144062014-11-20T07:08:00.002-08:002014-11-20T07:28:13.406-08:00Kate Spade, Anna Kendrick and Cinematique Give "Window Shopping" a New MeaningHoliday shopping is upon us as retailers push new promotions and advertising at consumers across platforms.<br />
<div>
<br /></div>
<div>
But, following up on a successful <a href="http://mashable.com/2013/11/08/kate-spade-video-ad-google/" target="_blank"><span style="color: blue;">Google Display Network campaign</span></a> during Holiday 2013,<span style="color: blue;"> <a href="http://www.katespade.com/" target="_blank"><span style="color: blue;">Kate Spade</span></a></span> pushes digital video even further with a new shoppable video via <a href="https://cinematique.com/" target="_blank"><span style="color: blue;">Cinematique</span></a>, giving "Window Shopping" a new meaning in the digital video sphere.<br />
<br />
And, if you haven't seen the new video starring Anna Kendrick, then you should watch it now:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="330" mozallowfullscreen="" src="https://cinematique.com/embed/412?share_url=http://www.katespade.com/shop-the-video/ks-shop-the-video,en_US,sc.html" webkitallowfullscreen="" width="610"></iframe><br />
<br />
<div class="MsoNormal">
The Cinematique technology on this video is outlined below:<br />
<br />
<ul>
<li>Users can watch the video and click products they like</li>
<li>The video aggregates your clicks/products via a secondary page within the player (found when clicking the Cinematique logo "Q" on the player)</li>
<li>Users can then be taken to the product page to
purchase the images selected</li>
<li>Via the screen after clicking "Q" users can also log-in to the Cinematique experience via email or Facebook for future updates and information on your products</li>
<ul>
<li>Cinematique not only allows shoppable information, but also can provide more details about an actor, location or any item within a video</li>
<li>Touchable video is enabled on mobile via the <a href="https://itunes.apple.com/us/app/cinematique-discover-shop/id804024759?mt=8" target="_blank"><span style="color: blue;">App Store</span></a></li>
</ul>
</ul>
</div>
<div class="MsoListParagraph" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Beyond Kate Spade, retail has led the way in interactive video campaigns. For more, see these campaigns below:</div>
<div class="MsoNormal">
<span style="color: blue;"><a href="https://www.youtube.com/watch?v=JBEX_uXFMn8"><span style="color: blue;">Juicy
Couture Shoppable Annotations</span></a><o:p></o:p></span><br />
<a href="https://cinematique.com/watch/264" target="_blank"><span style="color: blue;">Gap Back-To-School with Cinematique</span></a></div>
</div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-47552537384593469872014-11-11T16:45:00.000-08:002014-11-11T16:45:10.662-08:00Top Holiday Retail Stats<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV1cr1n0mHpk6oKzYkr0vlDUyW9doLh1GDjglSwqpWZjJ51SM2-_a8tpZ6NcMdZUFxXGAWxHUpVypd3mGpSlpb0YzaGtiSy6DQdycRTmMDC8fOGZsRgIwtPvt8LCRJZACPHc9F8LcNoDQ/s1600/phone.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV1cr1n0mHpk6oKzYkr0vlDUyW9doLh1GDjglSwqpWZjJ51SM2-_a8tpZ6NcMdZUFxXGAWxHUpVypd3mGpSlpb0YzaGtiSy6DQdycRTmMDC8fOGZsRgIwtPvt8LCRJZACPHc9F8LcNoDQ/s1600/phone.jpg" style="cursor: move;" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from AdWeek</td></tr>
</tbody></table>
Mobile news doesn't end after <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.adweek.com_news_technology_mobile-2Dwill-2Dpush-2Ddigital-2Dad-2Ddollars-2Dpast-2Dtv-2D2019-2D161202&d=AAMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=jowne6lXCz6R0UCbS4LOHCipItwewbw9vkgDvNiG2UY&s=UgUXxMkRrSa3YS4wSukYOAHapKzjeXXMl_D59VpT3Cs&e=" target="_blank">reports</a> project that mobile will push digital ad dollars past TV by 2019. Mobile continues to lead holiday trends as well.<br />
<br />
As we approach the 2014 holiday season, mobile will continue to see an increase in usage and commerce. Previously, mobile (smartphones specifically) were thought of as the utility-based device, but now, commerce can occur just as you're watching TV or in between doing the dishes.<br />
<br />
<div class="MsoNormal">
Smartphones and
tablets will account for $1.6 billion in sales on Thanksgiving, Black Friday and
Cyber Monday combined, according to Adobe. Some additional stats to note are
below, with the full article found <a href="http://www.adweek.com/news/technology/15-holiday-retail-stats-every-marketer-needs-see-161257" target="_blank">here</a>.</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Holiday
shopping will lift 10% compared to last year</span></li>
<li><span style="text-indent: -0.25in;">25%
of US consumers surveyed will consult Social Media before purchasing gifts</span></li>
<ul>
<li><span style="text-indent: -0.25in;">This
increases to 40% of consumers aged 18-34</span></li>
</ul>
<li><span style="text-indent: -0.25in;">There
will be 5 times as many out-of-stock messages on Cyber Monday compared to usual</span></li>
<li><span style="text-indent: -0.25in;">Cyber
Monday sales expecting to be $2.6billion, increase of 15% YoY</span></li>
</ul>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-79971712054875646782014-11-10T11:29:00.004-08:002014-11-10T11:31:29.750-08:00Urban Outfitters Launching Beacons In-Store<div class="MsoNormal">
<span style="font-size: 10.5pt;">The millennial
focused retailer is loading up 15 stores with <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__digiday.com_platforms_unanswered-2Dquestions-2Dstore-2Dtracking-2Dbeacons_&d=AAMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=jowne6lXCz6R0UCbS4LOHCipItwewbw9vkgDvNiG2UY&s=K4A-WBmNWR1DUTMDWzpXI9pH8yNBlGd-wABsPMxq5SU&e=">beacons</a>,
Bluetooth technology that communicates with smartphones, that will ping
messages and notifications to shoppers who have downloaded the UO App. <o:p></o:p></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><img src="http://www.adweek.com/files/imagecache/node-detail/news_article/urban-outfitters-hed-2014.jpg" height="180" style="margin-left: auto; margin-right: auto;" width="320" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from AdWeek.com</td></tr>
</tbody></table>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 10.5pt;">The company is
rolling out the beacon technology to Android users first, as they state more of
their customers use the Google-powered devices. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 10.5pt;">What will the
beacons do?</span><br />
<br />
<ul>
<li><span style="font-size: 10.5pt;">Plug into the Urban On
loyalty program, which delivers shoppers rewards and exclusive access.</span></li>
<li><span style="font-size: 10.5pt;">Focus around the checkout
line, fitting rooms, and the entrance.</span></li>
<li><span style="font-size: 10.5pt;">When a user enters the store
they will be prompted to check in via social to unlock an offer.</span></li>
<li><span style="font-size: 10.5pt;">By the fitting rooms, users
are encouraged to share photos of themselves wearing products with #UOonYou for
a chance to be featured on their website.</span></li>
<li><span style="font-size: 10.5pt;">While at checkout, they may
be prompted to show their loyalty card in-app to earn digital badges.</span></li>
</ul>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 10.5pt;">However, the
beacon technology will not aggressively push coupons and offers.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: Calibri, sans-serif; font-size: 10.5pt;">This is a big effort to extend their loyalty and social experiences
in-store with mobile. You can learn more about the beacon roll-out <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__bit.ly_10y4F0e&d=AAMFAg&c=Hso5VlsiAbVjjQbjbkggFA&r=17mRfn2bO7k8vx8dVWJnIQ&m=jowne6lXCz6R0UCbS4LOHCipItwewbw9vkgDvNiG2UY&s=ByMzEZr7W92MU8il95gPnB1PU-_hyEA2VX6e5NTD4U8&e=">here</a>. </span>Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-54604394424112768172014-07-30T08:05:00.000-07:002014-07-30T08:05:13.414-07:00Always Going Viral #LikeAGirl<div class="MsoNormal">
A new <u><a href="https://www.youtube.com/watch?v=XjJQBjWYDTs">video</a></u> has us all
asking ourselves, “What does it really mean to run, jump, throw <i>Like A Girl</i>?”
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/XjJQBjWYDTs" width="560"></iframe>
This video, similarly to the success of other branded female
empowerment campaigns like Dove’s “Real Beauty” ads, has gone <b><i>viral</i> </b>with
over <b>34 Million YouTube</b> views to date. As part of a larger <a href="http://www.always.com/en-us/likeagirl.aspx">#LikeAGirl</a> campaign,
Always is looking to empower females by sharing a social experiment caught on
tape. Brands alike can learn from this campaign’s initial success in hope of
creating future viral success, online. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Some learnings brands can take from this campaign:<o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Creating Opportunities to Expand Brand Loyalty<o:p></o:p></li>
</ul>
<div class="MsoNormal" style="margin-left: 1.0in; mso-list: l0 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->While this video is advertising to women and
adolescent girls, they are also directly talking to younger girls who may not
buy their products for a few years. Without calling out their products, Always
does a great job creating an authentic and emotional connection with young
girls which is critical to brand awareness and affinity for later in life. <o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Work produced from a key consumer insight should be
authentic and emotive, so consumers feel connected to the work <o:p></o:p></li>
</ul>
<div class="MsoNormal" style="margin-left: 1.0in; mso-list: l0 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->In a study from Research Now, sponsored by
Always, found that <i>more than <b>1/2</b> of the girls surveyed claimed to
experience a drop in confidence at puberty</i><o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Integrated Media Campaign<o:p></o:p></li>
</ul>
<div class="MsoNormal" style="margin-left: 1.0in; mso-list: l0 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->As a result of using paid search, paid social,
YouTube Ads as well as PR and social sharing to help capitalize on the
potential for the video to go viral.<o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Incorporate a hashtag <o:p></o:p></li>
</ul>
<div class="MsoNormal" style="margin-left: 1.0in; mso-list: l0 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Using an overarching hashtag, #LikeAGirl, helped
generate and aggregate conversations around the campaign<o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Using influencers to help spread the word <o:p></o:p></li>
</ul>
<div class="MsoNormal" style="margin-left: 1.0in; mso-list: l0 level2 lfo2; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "Courier New"; mso-fareast-font-family: "Courier New";">o<span style="font-family: 'Times New Roman'; font-size: 7pt;">
</span></span><!--[endif]-->Influencer outreach via earned media played an
important role in gaining momentum and exposure around the video being
released, including highly viewed publications like The Washington Post. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When strategically used together, a powerful consumer
insight, great work and key influencers, can transform one video into a social
movement gaining momentum from consumers who are viewing, sharing and talking
about the work.<br />
<br />
This culmination of these items can be used together to
initially gain exposure and conversation around a creative campaign and
increase the potential of going <u><a href="http://adage.com/article/the-viral-video-chart/likeagirl-bk-proud-burger-rise-viral-video/294024/">even
more viral</a>. </u><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
To learn more how this video is making waves, click <a href="http://www.adweek.com/adfreak/girl-no-longer-insult-inspiring-ad-pgs-always-158601">here.</a>
<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-84605189326100660142014-07-01T17:27:00.000-07:002014-07-01T17:27:33.194-07:00At Cannes, Search & Native Ads are Hot Topic<div class="MsoNormal">
At Cannes, multiple digital trends and optimizations are
being discussed by the likes of Marissa Meyer of Yahoo, and Nikesh Arora of
Google. Their statements look to change the way the ad industry looks at
digital and mobile.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For instance, Meyer and Yahoo announced the integration of
Native Ads from Tumblr to Yahoo on Tuesday, and why native ads are considered
the future of display:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Viewers of native ads are 3.6 more likely to
perform a branded search than viewers of traditional display</span></li>
<li><span style="text-indent: -0.25in;">46% of millennial who noticed branded content
say they consumed it</span></li>
<li><span style="text-indent: -0.25in;">1/3 of those millennial shared the content</span></li>
</ul>
<br />
<div class="MsoNormal">
Additionally, Arora stated that search is “only 5% of where
it should be.” With the standardization of mobile platforms (iOS and Droid) and
the global scope of the digital connection, there is a lot more opportunity for
search. Beyond smartphone devices, search can still exponentially increase as
new mobile devices begin to enter the market, specifically Google Glass.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For more information, please see the articles below:<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://urldefense.proofpoint.com/v1/url?u=http://www.adweek.com/news/technology/search-only-5-its-potential-google-exec-tells-cannes-158374&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=huE7U7OaFCB2k65hqBSS9IZh1ablKd1MDPLe35REINI%3D%0A&m=dttHNwpYcbpre6nGlTa0fjJiDzi4Bc%2FMa7DljWOSST4%3D%0A&s=a785474d5cf037d4ed54c355607bb597f4847ab3c2804aef05818be7aa201233">Search
is Only 5% There</a><o:p></o:p></div>
<div class="MsoNormal">
<a href="https://urldefense.proofpoint.com/v1/url?u=http://www.adweek.com/news/technology/marissa-mayer-digital-needs-get-past-its-discomfort-native-ads-158375&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=huE7U7OaFCB2k65hqBSS9IZh1ablKd1MDPLe35REINI%3D%0A&m=dttHNwpYcbpre6nGlTa0fjJiDzi4Bc%2FMa7DljWOSST4%3D%0A&s=537ba3a175fe182eb54e1a587d8d7a68069786205d69950b7752339eb5475615">Digital
Needs to Get Past Its Discomfort with Native Ads</a><o:p></o:p></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><a href="https://urldefense.proofpoint.com/v1/url?u=http://adage.com/article/digital/yahoo-bring-native-advertising-tumblr/241574/&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=huE7U7OaFCB2k65hqBSS9IZh1ablKd1MDPLe35REINI%3D%0A&m=dttHNwpYcbpre6nGlTa0fjJiDzi4Bc%2FMa7DljWOSST4%3D%0A&s=7294ba630ce361e8f4dda9d092a29500484e7047f585524a72fc2b9ffcd5e526">Yahoo
to Bring More Ad Formats to Tumblr</a></span>Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-32327247112022788732014-05-21T08:59:00.002-07:002014-05-21T08:59:36.517-07:00Pinterest Finally Launches Promoted Pins BetaAfter several months of testing, Pinterest launched their promoted pins pilot program last week with a <a href="https://business.pinterest.com/en/news/next-phase-promoted-pins" target="_blank">small group of advertisers</a>.<br />
<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiXziOUJsPdq7WFa8_V4zglTZcdfRMSJaBwok67QM8k5Ue15DlLFQtNop4Z0YNKUIrjhc-qGL6UG73obaATFjx78s1mEQeR2Gno1qY0G-YBPvQHcKC7ibfbAAs4UUF2KyuYFk3AeaTBNQ/s1600/pinterest.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiXziOUJsPdq7WFa8_V4zglTZcdfRMSJaBwok67QM8k5Ue15DlLFQtNop4Z0YNKUIrjhc-qGL6UG73obaATFjx78s1mEQeR2Gno1qY0G-YBPvQHcKC7ibfbAAs4UUF2KyuYFk3AeaTBNQ/s1600/pinterest.jpg" /></a><br />
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As demonstrated in the photo, the ads will:<br />
<br />
<ul>
<li>Functionally act like a native pin</li>
<li>Appear in users’ search results and category feeds</li>
<ul>
<li>The promoted pins will also always appear in the top row of the results</li>
</ul>
<li>Contain a “sponsored” tag on the pin</li>
</ul>
Although commitment costs are high, and targeting functionality appear a bit sub-par, at this time:<div>
<ul>
<li>Pilot program runs about $150k/month with a required media investment for 6 months</li>
<li>Targeting is limited to location, language, gender and device </li>
<ul>
<li>However, this is expected to evolve along with the ad product</li>
</ul>
</ul>
<div>
Looking forward to see how these perform or turn some brand lifts/ROI.</div>
</div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-9145090754886274582014-02-20T19:30:00.003-08:002014-02-20T19:30:55.618-08:00Key Moments in Social Media<div class="MsoPlainText">
After a great Social Media Week panel with the likes of Social Code, Livestream and BuzzFeed, we heard a lot of the same stuff: </div>
<div class="MsoPlainText">
<b><br /></b></div>
<div class="MsoPlainText">
<b>Social TV is not going away. Users are engaging with
live TV events (like Super Bowl, award shows, sports, etc) while on social
within their mobile devices.</b></div>
<div class="MsoPlainText">
</div>
<ul>
<li><span style="text-indent: -0.25in;">We should be selective for the events in which we engage on live events</span></li>
<ul>
<li><span style="text-indent: -0.25in;">For Example:
Pepsi only held a live event war room for the Grammy’s and Super Bowl as they
have a larger presence for these events. It gives them more of a reason, and
more content to work with, when engaging on these programs.</span></li>
</ul>
</ul>
<br />
<div class="MsoPlainText" style="margin-left: 1.0in; text-indent: -.25in;">
<br /></div>
<div class="MsoPlainText">
<b>Listen to, and think like, Customers:</b></div>
<div class="MsoPlainText">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Become more “Data Driven” but with the right data points based on campaign KPIs</span></li>
<li><span style="text-indent: -0.25in;">Continue to join existing conversations, rather than creating your own so we can become a part of the community</span></li>
<li><span style="text-indent: -0.25in;">Evaluate if you would share your branded content as a user first - if the answer is no, don't publish it!</span></li>
</ul>
<br />
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
But, some information is nice to hear again as a reminder for brands: </div>
<div class="MsoPlainText">
<b><br /></b></div>
<div class="MsoPlainText">
<b>Think moneyball strategy for content strategy with 3
types of content:</b></div>
<div class="MsoPlainText">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Evergreen strategy: maintain the “always on” organic posts that support
the brand and marketing goals (long tail)</span></li>
<li><span style="text-indent: -0.25in;">Seasonal strategy: Layer in relevant content to join the existing
conversations</span></li>
<li><span style="text-indent: -0.25in;">Real-time integrations: Plan around a tent-pole moment and react to real
time moments (like Sponsorship opportunities)</span></li>
</ul>
<br />
<div class="MsoPlainText">
<br /></div>
<div class="MsoPlainText">
<b>Content has a shelf-life. Revisit it and repurpose it
when we can:</b></div>
<div class="MsoPlainText">
</div>
<ul>
<li><span style="text-indent: -0.25in;">Think about the platform shelf-life:</span></li>
<ul>
<li><span style="text-indent: -0.25in;">Twitter = 2-3 days</span></li>
<li><span style="text-indent: -0.25in;">Facebook = 5-7 days</span></li>
<li><span style="text-indent: -0.25in;">Instagram = 5-7 days</span></li>
<li><span style="text-indent: -0.25in;">Pinterest = 60-90
days</span></li>
</ul>
<li><span style="text-indent: -0.25in;">Some evergreen content can be repurposed – evaluate how to optimize and
bring back to the platforms especially if the content worked well the first
time</span></li>
</ul>
Follow me at <a href="http://twitter.com/courtrache" target="_blank">@CourtRache</a> for some more live moments for the last day of SMW!<br /><div style="text-indent: -24px;">
<br /></div>
<div style="text-indent: -24px;">
<br /></div>
<br />
<div class="MsoPlainText" style="margin-left: .5in; text-indent: -.25in;">
<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-27699418573407221042014-02-13T09:56:00.002-08:002014-02-13T09:56:04.562-08:00Twitter & TV are Better TogetherAs we look back on the success stories for this year’s Super Bowl ads, it’s apparent that TV and Twitter can be extremely powerful when used together.<br />
<br />
Through recent Twitter studies and articles we found that:<br />
<br />
<ul>
<li>31 total hashtags were used in 57% of nationally-run Super Bowl ads, up from 50% last year, according to #Hashtagbowl </li>
<li>#Hashtags in TV ads drive positive brand conversations </li>
<ul>
<li>TV ads that featured hashtags had 42% more Tweets about the ads than those without hashtags </li>
<li>Additionally, Esurance asked TV viewers to enter their #EsuranceSave30 sweepstakes on Twitter to win an extremely enticing prize. Esurance accrued 3 Million tweets, with 200,000 coming in the first minute after the ad aired.</li>
<ul>
<li>The success is tied to both, a great prize and the tie of Twitter and TV </li>
</ul>
</ul>
<li>Twitter keeps viewers tuned in to advertising </li>
<ul>
<li> The use of Twitter while watching TV, decreased the likelihood of users changing the channel while watching the ad </li>
</ul>
<li> Twitter makes TV ads more effective </li>
<ul>
<li> Viewers who watched TV without a second-screen had an average TV ad recall of 40% while those who watched TV while using Twitter, had an ad recall of 53%, as shown below</li>
</ul>
</ul>
<div class="MsoNormal">
This research helps drive home
that using hashtags in ads should be a best practice. When this combination is
used with large scale events, like the Super Bowl, it is beneficial for both
brands and viewers. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To learn more about this Twitter
study and why TV and Twitter are better together, click <a href="https://blog.twitter.com/2014/tv-x-twitter-new-findings-for-advertisers-and-networks"><span style="color: black;">here</span></a>. See the full infographic below:<o:p></o:p></div>
<div class="MsoNormal">
<img src="https://g.twimg.com/blog/blog/image/Twitter_infographic_final_3.png" /></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-77155586442475207402014-02-04T07:33:00.001-08:002014-02-04T10:24:24.008-08:00Super Bowl Social Wins (Still, none for Peyton)Forget the TV spots, during the boring Super Bowl on Sunday, you could have been entertained on social media instead. <br />
<br />
Thank you, Twitterverse, for hours of fun.<br />
<br />
Here are some of the great engagements, conversations, and social posts from brands that just "get it:"<br />
<br />
<b>Oreo's Sits this one out...</b><br />
<b><br /></b>
<blockquote class="twitter-tweet" lang="en"><p>Hey guys…enjoy the game tonight. We’re going dark. <a href="https://twitter.com/search?q=%23OreoOut&src=hash">#OreoOut</a></p>— Oreo Cookie (@Oreo) <a href="https://twitter.com/Oreo/statuses/430117178135023617">February 2, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
<b>Dorito's Human Dorito at MetLife:
</b><br />
<blockquote class="twitter-tweet" lang="en">
Are we making you hungry? <a href="https://twitter.com/search?q=%23Doritos&src=hash">#Doritos</a> <a href="http://t.co/NyFEcL4TV9">pic.twitter.com/NyFEcL4TV9</a><br />
— Doritos (@Doritos) <a href="https://twitter.com/Doritos/statuses/430127382259724288">February 2, 2014</a></blockquote>
<b><br /></b>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><b>
DiGiorNOYOUDIDNT:
</b><br />
<blockquote class="twitter-tweet" lang="en">
YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES <a href="https://twitter.com/search?q=%23SuperBowI&src=hash">#SuperBowI</a> <a href="https://twitter.com/search?q=%23SuperSmack&src=hash">#SuperSmack</a> <a href="https://twitter.com/search?q=%23DiGiorNOYOUDIDNT&src=hash">#DiGiorNOYOUDIDNT</a><br />
— DiGiorno Pizza (@DiGiornoPizza) <a href="https://twitter.com/DiGiornoPizza/statuses/430153758224306176">February 3, 2014</a></blockquote>
<br />
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><b>
Spiderman:
</b><br />
<blockquote class="twitter-tweet" lang="en">
Need a hand, Peyton? <a href="https://twitter.com/search?q=%23SpiderMan&src=hash">#SpiderMan</a> <a href="https://twitter.com/search?q=%23SB48&src=hash">#SB48</a> <a href="http://t.co/QrkkbZ8fnQ">pic.twitter.com/QrkkbZ8fnQ</a><br />
— Spider-Man (@SpiderManMovie) <a href="https://twitter.com/SpiderManMovie/statuses/430155419382587394">February 3, 2014</a></blockquote>
<br />
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><b>
RadioShack #InWithTheNew Campaign Support:
</b><br />
<blockquote class="twitter-tweet" lang="en">
Out w/ the old, <a href="https://twitter.com/search?q=%23InWithTheNew&src=hash">#InWithTheNew</a>! For the next 24hrs, we're giving away all our old '80s stuff! <a href="http://t.co/SzvbDQmSlj">http://t.co/SzvbDQmSlj</a> <a href="http://t.co/wI8hipTmhs">pic.twitter.com/wI8hipTmhs</a><br />
— RadioShack (@RadioShack) <a href="https://twitter.com/RadioShack/statuses/430132000868282368">February 3, 2014</a></blockquote>
<br />
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><b>
SNICKERS Connecting with (drunk) JCPenney:
</b><br />
<blockquote class="twitter-tweet" lang="en">
Eat a <a href="https://twitter.com/search?q=%23SNICKERS&src=hash">#SNICKERS</a>, you’re not you when you're hungry RT <a href="https://twitter.com/jcpenney">@JCPenney</a> Who kkmew theis was ghiong tob e a baweball ghamle. <a href="https://twitter.com/search?q=%23lowsscorinh&src=hash">#lowsscorinh</a> 5_0<br />
— SNICKERS® (@SNICKERS) <a href="https://twitter.com/SNICKERS/statuses/430137406843392000">February 3, 2014</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><b>
Tide Vines:</b><br />
<br />
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/Mz2Y7EHUgd9/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script><br />
<br />
<iframe class="vine-embed" frameborder="0" height="320" src="https://vine.co/v/Mz09JenMz5K/embed/postcard" width="320"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script>
<br />
<b><br /></b>
<b>And for the brand trying to be real time.. and just being well..:
</b><br />
<blockquote class="twitter-tweet" lang="en">
Little known fact <a href="https://twitter.com/RealJoeNamath">@RealJoeNamath</a> and us have the same tailor. Who wore it better? <a href="https://twitter.com/search?q=%23smartWrapMe&src=hash">#smartWrapMe</a> <a href="https://twitter.com/search?q=%23SB48&src=hash">#SB48</a> <a href="https://twitter.com/search?q=%23joenamathscoat&src=hash">#joenamathscoat</a> <a href="http://t.co/VLlXkq7l7J">pic.twitter.com/VLlXkq7l7J</a><br />
— Official smart USA (@smartcarusa) <a href="https://twitter.com/smartcarusa/statuses/430133020415119360">February 3, 2014</a></blockquote>
<blockquote class="twitter-tweet" lang="en">
<br /></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script>Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-5452363401683308932014-02-04T07:16:00.004-08:002014-02-04T08:03:22.783-08:00Happy Anniversary, Facebook.Happy 10th Anniversary, Facebook.<br />
<br />
Through the 10 years, Facebook went from small university network, to a worldwide movement. <br />
<br />
I feel as though I've seen it all being on the platform for nearly 9.5 years. Take a look at your history on Facebook with a <i><a href="https://www.facebook.com/lookback" target="_blank">look back. </a></i><br />
<br />
Also, thanks to <a href="http://mashable.com/2014/02/04/facebook-decade-infographic/?utm_cid=mash-com-fb-socmed-link" target="_blank">Mashable </a>for this great infographic:<br />
<img alt="Facebook 10 year infographic" src="http://rack.2.mshcdn.com/media/ZgkyMDE0LzAyLzAzLzhiL0ZCMTBZcl9GaW5hLmIyYmYzLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/0b8e7629/05f/FB10Yr_Final2.jpg" />Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-50782643309258578002014-01-28T08:28:00.003-08:002014-01-28T08:29:19.370-08:002014 Marketing Resolution: Break Through The Digital Clutter<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><img src="http://meship.com/Blog/wp-content/uploads/2011/05/cloud-computing-breakthrough.jpg" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from: IMI</td></tr>
</tbody></table>
<br />
<div class="MsoNormal" style="background: white;">
As users’ newsfeeds become
overcrowded and saturated we must evaluate the best ways to be seen and heard,
online. Below, you can find some key tips from a series of articles and ebooks
that we can explore when creating and amplifying compelling content:</div>
<div class="MsoNormal" style="background: white;">
</div>
<ol>
<li><span style="text-indent: -0.25in;">Get into the mindset of a publisher by looking for content that supports
our niche, and then give users a fresh perspective on it.</span></li>
<ul>
<li><span style="text-indent: -0.25in;">Likeminded brands are posting similar content so anything produced needs
to be cool and captivating.</span></li>
</ul>
<li><span style="text-indent: -0.25in;">Add muscle by including multimedia elements to create richer content.</span></li>
<ul>
<li><span style="text-indent: -0.25in;">Provide a balance of snackable and long-form content.</span></li>
<li><span style="font-family: 'Times New Roman', serif; font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Magazine-style narratives and multimedia experiences provide long-form
experiences rather than the quick-hit meme. Ensure how the multimedia content
will be viewed on mobile and within search</span></li>
</ul>
<li><span style="text-indent: -0.25in;">Leverage paid and organic SEO so content can be found.</span></li>
<ul>
<li><span style="background-color: white; text-indent: -0.25in;">Answer the
specific needs of niche audiences but the only way it will be read is if it’s
found, paid media is one piece of that puzzle.</span></li>
<li><span style="background-color: white; text-indent: -0.25in;">The other piece of the puzzle is crafting content with SEO and content
marketing in mind.</span></li>
</ul>
</ol>
<div class="MsoListParagraph" style="background: white; margin-left: 1.0in; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal" style="background: white;">
Curating content that fans can
get excited about paired with the right paid media strategy and SEO, will
help marketers garner impressions and lengthening reach. As we move into a new year, we will see brands and companies continue to test new tactics and initiatives.</div>
<div class="MsoNormal" style="background: white;">
<o:p></o:p></div>
<div class="MsoNormal" style="background: white;">
<br /></div>
<div class="MsoNormal" style="background: white;">
For detailed articles and
information on breaking through the clutter, please see the ebook and articles
below:<o:p></o:p></div>
<div class="MsoNormal" style="background: white;">
<span style="color: #0070c0;"><a href="https://urldefense.proofpoint.com/v1/url?u=http://contently.com/strategist/wp-content/uploads/2013/09/HowtoMakeContentThatStandsOut.pdf&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=vAK9Nn94F7vvb0cwno1fwOwcZWeUhI45I9nYBX%2BQpyE%3D%0A&s=1c3ef6798e9692ff5d91f35213c0522dafc566cd84821ed4f81aa27f00686082" target="_blank"><span style="color: #0070c0;">How to Make Content That Stands Out</span></a><o:p></o:p></span></div>
<div class="MsoNormal" style="background: white;">
<span style="color: #0070c0;"><span style="color: #0070c0;"><a href="https://urldefense.proofpoint.com/v1/url?u=http://www.adweek.com/brandshare/how-create-engaging-content-will-build-your-brand-155080&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=vAK9Nn94F7vvb0cwno1fwOwcZWeUhI45I9nYBX%2BQpyE%3D%0A&s=898ba688a1b6b7a481bf334fe38f76699cc9bee6d4c45457b053911a84f51a55" target="_blank">What Makes Content Stand Out? Hint:
originality is key</a></span></span></div>
<div class="MsoNormal" style="background: white;">
<span style="color: #0070c0;"><a href="https://urldefense.proofpoint.com/v1/url?u=http://socialmediatoday.com/pamdyer/1861831/9-steps-creating-good-content-your-brand&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=vAK9Nn94F7vvb0cwno1fwOwcZWeUhI45I9nYBX%2BQpyE%3D%0A&s=711f6c3cb1fb25d8f4fa087f447acabff2ca1842852d7e8183902a4d5527d876"><span style="color: #0070c0;">9 Steps to Creating Good Content for Your Brand</span></a><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-51472330051289653962014-01-22T07:18:00.000-08:002014-01-22T07:19:03.641-08:00Twitter & TV: New Study by SocialGuide<div class="MsoNormal">
According to Nielsen, there is a large overlap of users who
Tweet about both, brands and TV. This insight is significant for better
understanding how we can reach people who will amplify our message and allow
our dollars to work even harder. The infographic below helps identify some key learnings from this study.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For quick reference, key data points include:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -0.25in;">73% of people who Tweet about brands also Tweet about TV</span></li>
<li><span style="text-indent: -0.25in;">Of this total, the Tweets mostly discuss brands in the following
industries:</span></li>
<ul>
<li><span style="text-indent: -0.25in;">74% discuss Consumer
Electronics</span></li>
<li><span style="text-indent: -0.25in;">48% discuss
Restaurants</span></li>
<li><span style="text-indent: -0.25in;">29% discuss Food</span></li>
<li><span style="text-indent: -0.25in;">27% discuss
Beverages</span></li>
</ul>
</ul>
<div style="text-indent: -24px;">
<img alt="Nielsen SocialGuide Affinity Study" src="http://wp-s3.socialguide.com.s3.amazonaws.com/wp-content/uploads/2014/01/Nielsen-SocialGuide_Affinity_CONFIDENTIAL.jpg" /></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-46586458918902487222014-01-22T06:57:00.000-08:002014-01-22T06:57:01.189-08:00Social Media Increasingly Important to B2B Marketers<div class="MsoNormal">
<span style="font-family: inherit;">A recent study from International Data Group suggests that
social media is increasingly becoming an important part of marketing for B2Bs.
When surveying IT buyers, a reported 86% of them used social media in their
purchase decision process, indicating they will soon look to social as the most
important source for consuming content to inform their buying decisions. As this
need grows, social’s prominence in campaign communication plans for B2B
marketers will likely increase as well. <span style="color: red;"><o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Note that 89% of those surveyed preferred to see educational
content from vendors on social over promotional content, signifying that social
is not yet the place to close on sales. Given this, B2Bs can use social
platforms to influence the buyer by:</span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li><span style="text-indent: -0.25in;"><span style="font-family: inherit;">Providing countdowns/updates on new releases</span></span></li>
<li><span style="font-family: inherit;"><span style="text-indent: -0.25in;"><span style="font-size: 7pt;"> </span></span><span style="text-indent: -0.25in;">Offering sneak peeks on new products</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: inherit;">Providing an incentive for consumers to interact
with you</span></span></li>
<li><span style="text-indent: -0.25in;"><span style="font-family: inherit;">Providing a venue for customer interaction with
the brand</span></span></li>
</ul>
<br />
<!--[if !supportLists]--><span style="font-family: inherit;"><o:p></o:p></span><br />
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: inherit;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: inherit;"><o:p></o:p></span></div>
<span style="font-size: 11pt;"><span style="font-family: inherit;">While
social media may not be the strongest place for sales conversions, B2Bs are
aware that social needs to be integrated with overall campaign efforts.</span></span><br />
<span style="font-size: 11pt;"><span style="font-family: inherit;"><br /></span></span>
<div class="MsoNormal">
<span style="font-family: inherit;">For full details, please visit the article links below:<br />
<a href="https://urldefense.proofpoint.com/v1/url?u=http://adage.com/article/btob/social-media-increasingly-important-b-b-marketers/291033/&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=7Hs8qrLluAYEtSEbZsGqPpGXNmadeUPSvM8%2FW3hIHRk%3D%0A&s=10086b3aa49fe57b7e9a3947b4e9fb7cc1aaef2fa48fdc2048140c00e0ccbffe">Social
Media Increasingly Important for B-to-B Marketers: Study</a><br />
<u><a href="https://urldefense.proofpoint.com/v1/url?u=http://blog.moontoast.com/blog/using-social-media-to-educate-consumers&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=7Hs8qrLluAYEtSEbZsGqPpGXNmadeUPSvM8%2FW3hIHRk%3D%0A&s=8a188a1e69cd4378b668fd24ff920689d272a4790b5a38bd9e829f5e2bfc0343">Using
Social Media to Educate Consumers</a></u></span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-25161392125557964812014-01-17T05:37:00.001-08:002014-01-17T05:37:02.607-08:00Facebook Launches Trending<div class="MsoNormal">
Similar to Twitter’s Trends list, Facebook, too, launched a Trending feed. Located
to the right of the News Feed, users will now be able to see trending topics and
conversations that are popular across their individual Facebook, at any given time. <o:p></o:p></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img alt="Finding Popular Conversations on Facebook" src="http://newsroom.fb.com/ImageLibrary/DisplayMedia.ashx?MediaDetailsID=4751&SizeId=3" style="margin-left: auto; margin-right: auto;" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from <a href="http://newsroom.fb.com/Content/Detail.aspx?ReleaseID=782&NewsAreaID=2&ClientID=1http://newsroom.fb.com/Content/Detail.aspx?ReleaseID=782&NewsAreaID=2&ClientID=1" target="_blank">Facebook Newsroom.</a></td></tr>
</tbody></table>
<div class="MsoNormal">
Features include:<o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Personalized, clickable, topics spanning your interests, and top trends across the Facebook platform<o:p></o:p></li>
<li class="MsoNormal">Snackable, at-a-glance
headlines providing more information on each trend<o:p></o:p></li>
<li class="MsoNormal">Upon click-through, view of trend-related content by users' friends, pages they follow and public posts </li>
</ul>
<div class="MsoNormal">
This aggregate of trending topics
aims to enhance the platform’s stance as a source of news and encourages users
to share more content publicly. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As this list is engineered to
populate with content users are interested in, along with their friends, this
may provide ad opportunities, similar to the evolution on Twitter. </div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
As Facebook rolls out this update,
you can learn more about the feature and how it’ll look on your Facebook, <span style="color: black;"><a href="https://urldefense.proofpoint.com/v1/url?u=http://newsroom.fb.com/Content/Detail.aspx?ReleaseID%3D782%26NewsAreaID%3D2%26ClientID%3D1http://newsroom.fb.com/Content/Detail.aspx?ReleaseID%3D782%26NewsAreaID%3D2%26ClientID%3D1&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=YAorgCR%2Bp%2FynpAG9Q0LmNlJfd8Dj7zXXCmfD6yjubVQ%3D%0A&m=1xaOgWEtT7z1RBXe2gmLN26awPXp16RWKpN9JEdAbhY%3D%0A&s=d3ecbab5ae96309d9359ae5cf0af0c1f2f1c1e8b81be5108632d2296569385f9">here</a>. </span><o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-41041434675893056752014-01-16T06:57:00.000-08:002014-01-16T06:57:22.871-08:00Creating Custom Content for Each Social PlatformIn order to have a high performance, multi-platform social media campaign, Brands must do their best to understand each social platform and how its audience consumes media in order to provide rich, engaging content.<br />
<br />
While there is no fool proof formula, this infographic developed by <a href="http://www.mycleveragency.com/" target="_blank">My Clever Agency</a> provides tips on how to make the most effective social posts.<br />
A few highlights include:<br />
<br />
<ul>
<li>Facebook: Use simple imagery posts that can be easily seen on mobile devises as 70% of fans view posts on their phones </li>
<li>Twitter: Retweet relevant content for your audience and be sure to leave 20 characters so people can add content</li>
<li>Pinterest: Images that do not have a human face are shared 23% more while images with red or orange get double the repins</li>
<li>Google+: Use full sized images to make posts stand out on the page compared to thumbnails</li>
<ul>
<li>Although not mentioned, using “Auto-Awesome” (a tool from Google that enhances images) on photos also helps increase engagement</li>
</ul>
<li>Instagram: Reply to people who have liked/commented to drive two way conversations</li>
<li>Vine: Use popular hashtags such as #loop and #howto to gain the most engagement</li>
<li>Tumblr: Like and reblog posts to interact and ensure visibility throughout the site</li>
</ul>
<div>
<img alt="PerfectPost-V3-Infographic" src="http://www.mycleveragency.com/wp-content/uploads/2013/12/PerfectPost-V3-Infographic.png" /></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-69742003332061357032013-12-05T09:49:00.002-08:002013-12-05T09:49:53.578-08:00Facebook Algorithm Updates Again: Focus on Media & News<div class="MsoNormal">
According to Facebook, traffic to media and news sites
increased over 170% in the last year. So, Facebook is taking this insight
to make another update to the News Feed Algorithm which recognizes that people
want to see more news content. (As a reminder, these algorithm and overall
Facebook functionality updates further move Facebook into becoming an even more
open forum, globally).</div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The updated algorithm plans to show: </div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="text-indent: -0.25in;">More relevant articles in the feed: The feed will now include more
article links along with suggested articles for continued reading.</span></li>
<li><span style="text-indent: -0.25in;">More comment stories: Articles will resurface in the newsfeed if friends
have also read and commented on it, leading to more conversations between
people and their friends.</span></li>
</ul>
To further optimize your content strategy, you can use this
as an opportunity to curate more content for fans in order to ensure we continue
to appear in the News Feed. Also, if your brand has any additional resources, news articles or even a blog, it may be a great time to further test this content on the platform.<div>
<div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
For the full release and other related articles, please see
below: <o:p></o:p></div>
<br />
<div class="MsoNormal">
<a href="https://urldefense.proofpoint.com/v1/url?u=https://newsroom.fb.com/News/768/News-Feed-FYI-Helping-You-Find-More-News-to-Talk-About&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=k79HHytYZ0VbT0%2FHpsOE0yaTiK2Kd4aoRbYJuMIbDoI%3D%0A&m=ZRpkNDmsm8HB211SlikGNOS4qo%2FKpJDPKIsp%2F6TQY%2BM%3D%0A&s=805df3fc6911a0caac354fcb8e0e0eff101880b72d8d2a3b6a2fa907af51af6c">News
Feed FYI: Helping You Find More News to Talk About</a><br />
<b><a href="https://urldefense.proofpoint.com/v1/url?u=http://mashable.com/2013/12/02/facebook-news-feed-high-quality-content/&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=k79HHytYZ0VbT0%2FHpsOE0yaTiK2Kd4aoRbYJuMIbDoI%3D%0A&m=ZRpkNDmsm8HB211SlikGNOS4qo%2FKpJDPKIsp%2F6TQY%2BM%3D%0A&s=612bef8c63d65fef15b5ffecb516ec9741a96b67e768d20095e79e1aebb3c0ec"><span style="font-weight: normal;">Facebook Tweaks News Feed for More 'High Quality'
Content</span></a><br />
<a href="https://urldefense.proofpoint.com/v1/url?u=http://mashable.com/2013/08/06/facebook-news-feed-works/&k=S62Tl7vLGjW6AAK5ZFwEoQ%3D%3D%0A&r=k79HHytYZ0VbT0%2FHpsOE0yaTiK2Kd4aoRbYJuMIbDoI%3D%0A&m=ZRpkNDmsm8HB211SlikGNOS4qo%2FKpJDPKIsp%2F6TQY%2BM%3D%0A&s=54bdb6968306838b7805c78eea86bd134f166ddc6f0a5b7780c64cce595f7f9d"><span style="font-weight: normal;">Facebook: Here's How Your News Feed Works</span></a></b><o:p></o:p></div>
</div>
</div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-86141345876137082422013-11-21T14:29:00.003-08:002013-11-21T14:29:29.096-08:00LinkedIn Launches Showcase Pages<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://cdn3.tnwcdn.com/wp-content/blogs.dir/1/files/2013/11/108456125-786x305.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img alt="LinkedIn Corp. To File For IPO" border="0" src="http://cdn3.tnwcdn.com/wp-content/blogs.dir/1/files/2013/11/108456125-786x305.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image from<a href="http://thenextweb.com/insider/2013/11/19/linkedin-debuts-showcase-pages-launches-tool-help-brands-better-target-content-followers/" target="_blank">TNW.</a></td></tr>
</tbody></table>
<div class="MsoNormal">
LinkedIn is looking to help companies get the right content
in front of the right users with their latest addition to the site, <a href="http://blog.linkedin.com/2013/11/19/announcing-linkedin-showcase-pages/">Showcase
Pages</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Showcase Pages will allow companies to control and share
content to a more focused and interested audience. As a result of this new
publishing tool available to businesses, LinkedIn users will soon have access
to a wider range of professionally curated content. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With Showcase Pages, companies can now:<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: 40.75pt; text-indent: -.25in;">
<span style="font-family: Symbol;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt;"> </span>Create
custom pages for niche divisions or business units<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: 40.75pt; text-indent: -.25in;">
<span style="font-family: Symbol;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt;"> </span>Focus
content to specific audiences, who have already shown interest in the company
and/or related products<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: 40.75pt; text-indent: -.25in;">
<span style="font-family: Symbol;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt;"> </span>Businesses
can monitor the performance of their page through LinkedIn’s analytic tools<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: 40.75pt; text-indent: -.25in;">
<span style="font-family: Symbol;">·</span><span style="font-family: "Times New Roman","serif"; font-size: 7.0pt;"> </span>Participate
in advertising opportunities that aim to increase the Showcase Page’s total
followers as well as promoting posts and content in from of others who aren’t
following the page, similar to other platforms like Facebook & Twitter.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
To learn more about this announcement, please click <a href="http://mashable.com/2013/11/19/linkedin-showcase-pages/?utm_cid=mash-com-fb-socmed-link">here</a>.<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-76679692937361354182013-11-07T10:33:00.001-08:002013-11-07T10:33:22.960-08:00Facebook Like & Share Gets Redesign<div class="MsoNormal">
<a href="http://tctechcrunch2011.files.wordpress.com/2013/11/screenshot-2013-11-06-15-25-47.png?w=618&h=400" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Screenshot 2013-11-06 15.25.47" border="0" height="258" src="http://tctechcrunch2011.files.wordpress.com/2013/11/screenshot-2013-11-06-15-25-47.png?w=618&h=400" width="400" /></a>According to Facebook, the Like and Share buttons appear on
over 7.5 million websites and are seen 22 billion times per day. They are also
important drivers for Facebook referral traffic. For the first time since their
inception, the Like and Share buttons have a new design.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The new design utilizes the Facebook “F” icon, instead of
the thumb. They will automatically updated across the web, meaning no
additional work will be needed for website owners. But, a Like and Share combo
button is available for embedding on websites.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Further details can be found in the links below:<o:p></o:p></div>
<div class="MsoNormal">
<a href="https://developers.facebook.com/blog/post/2013/11/06/introducing-new-like-and-share-buttons/">Introducing
new Like and Share buttons</a><o:p></o:p></div>
<div class="MsoNormal">
<a href="http://techcrunch.com/2013/11/06/facebook-like-button-viewed-22b-times-a-day-on-7-5m-websites-gets-a-redesign/">Facebook
Like Button Gets a Redesign</a><o:p></o:p></div>
<br />
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0tag:blogger.com,1999:blog-310290466970846359.post-657163943364888472013-10-14T16:54:00.001-07:002013-10-14T16:54:02.837-07:00Foursquare Announces Advertising for All<div class="MsoNormal">
Today, Foursquare announced that<span style="color: #1f497d;">
</span>all businesses can now advertise on the platform using the <a href="http://business.foursquare.com/ads">self-service page</a>.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Businesses, large and small, will share their needs and
projected budget for these efforts on Foursquare’s self-service page –
Foursquare will do the rest. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What are the benefits of partnering with Foursquare?<o:p></o:p></div>
<ul style="margin-top: 0in;" type="disc">
<li class="MsoNormal">Foursquare can become a resourceful tool for reaching
consumers who actively ‘check-in’ using the platform via paid advertising.<o:p></o:p></li>
<li class="MsoNormal">Metrics will be provided by Foursquare including number
of views, actions, action rate and cost per action. <o:p></o:p></li>
<li class="MsoNormal">Geographically targeted advertisements, which help
increase local traffic to businesses who run ads that target people near
their locations. <o:p></o:p></li>
<li class="MsoNormal">Advertisers can now employ Foursquare ‘tips’ left by
users about the companies as user-generated content in future creative.</li>
</ul>
<br />
<div class="MsoNormal">
Advertising on platforms like Foursquare helps brands
connect with consumers within a select community of users – becoming a part of
the user experience on such platforms increases brand awareness and reach in
the digital sphere.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For more information see:</div>
<div class="MsoNormal">
Mashable article<span style="color: #1f497d;">:</span> <a href="http://mashable.com/2013/10/14/foursquare-advertising-all-businesses/">here</a>
<o:p></o:p></div>
<div class="MsoNormal">
AdWeek article: <span style="color: #1f497d;"><a href="http://www.adweek.com/news/technology/foursquare-ads-are-now-available-all-businesses-153104">here</a><o:p></o:p></span></div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
Foursquare announcement: <span style="color: #1f497d;"><a href="http://blog.foursquare.com/2013/10/14/big-news-today-were-opening-up-foursquare-ads-to-all-small-businesses-around-the-world/">here</a><o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/17095063275969696577noreply@blogger.com0